NORDYNE Adds New HVAC Training to NORDYNE University

On-demand HVAC sales and business training with industry leaders.

St. Louis, March 6, 2013 — NORDYNE has added new on-demand video training to its popular online resource Renowned HVAC trainers Jeffrey Gitomer, Ruth King and Sharon Roberts have joined the NORDYNE U lineup.

Jeffrey Gitomer’s training courses for NORDYNE U include the sales topics “Differentiate or Die,” “Deliver Value: A Cash Source Crash Course” and “How to Ask Powerful, Emotionally Engaging Questions.” Gitomer is the author of The New York Times best sellers The Sales Bible, The Little Red Book of Selling, The Little Black Book of Connections, and The Little Gold Book of YES! Attitude.

Ruth King has worked in the plumbing and heating and air conditioning industry since 1987, and is currently the channel manager for Her NORDYNE University courses include “Courage to Be Profitable,” “Dispatch Techniques” and “Service Management Techniques.”

Sharon Roberts, guest columnist for HVAC trade publications and featured guest on CNN, has added three sales training courses to NORDYNE U: “Selling to Women and Couples,” “Body Language – Silent Signals That Speak Louder Than Words” and “How to Sell to Customers & Families with Special Needs.”

NORDYNE University is open to all HVAC contractors and includes free training in addition to paid training. Some courses also qualify for NATE Continuing Education Units. Contractors who are interested in learning more about the training opportunities at NORDYNE U should register for a free account at