At NORDYNE, we’re big fans of the Internet. Not because of all the awesome cat videos it contains, but because it’s becoming a top destination for homeowners researching HVAC. Traditional sources like newspaper ads and Yellow Pages ads are rapidly declining while Internet searches for HVAC are rising.
Case in point are two recent studies of all Americans and all Internet-using Americans (82% of North Americans access the Internet, according to a 2012 Pew Internet study). When asked how much time they spend using specific media, the results echo everything we’ve been saying. Check them out for yourself in the inforgraphic below (our first!). And then think hard about where you’re spending your marketing dollars to promote your HVAC company.
